Customer Experience & Loyalty Strategies
Disney-inspired customer experience, retention, and loyalty strategies that
turn ordinary service businesses into unforgettable brands.
Let's Disnify Your Business
What Ridiculous Wine Descriptions Teach Us About Customer Experience and Retention
by: Vance MorrisPublished on: 13/01/2026What absurd wine descriptions teach us about customer experience and retention and why confusion, not price, drives customers away.
Good Night Kiss Customer Loyalty
by: Vance MorrisPublished on: 05/06/2025Discover how Disney’s nightly fireworks—what Walt called the “Kiss Goodnight”—can transform your client retention. This article reveals why the final impression matters most and how to engineer lasting loyalty in any business.
Stop Competing on Price: Build Loyalty That Outlasts Discounts
by: Vance MorrisPublished on: 23/01/2025Stop Competing on Price: Build Loyalty That Outlasts Discounts A random encounter in the grocery store with a customer who recognized Emma from my newsletter taught me a powerful business lesson: loyalty isn’t about discounts—it’s about connection. Check out my latest article for 3 simple ways to build emotional connections that keep customers coming back for life.
CATEGORIES
Vance Morris
The ONLY Disney Experience & Direct Response Marketer, who actually worked at The Disney Company
Recommended Reading
Systematic Magic: 7 Magic Keys To Disnify Your Business CLICK HERE
The Experience Economy by Pine (it's a bit dated, but the lessons and strategies are pure
goldpixie dustMaking the Magic: Customer Experience Boot Camp
The Most Unforgettable Event For Consultants & Coaches: CLICK HERE (a done-4-you boutique event at Walt Disney World)